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My Work

Helping companies pick the right technology at the right time

I'm EMEA Director of Customer & Partner Engagements in the Office of Microsoft's Chief Revenue Officer. I make sure our largest customers and partners across Europe, the Middle East and Africa get the right support when they need it. Most of that work is business transformation, and the hard part is rarely the technology. It's bringing people along. I've been at Microsoft for more than ten years.

Peter on stage, smiling, holding a presentation clicker
Hosting Brilliant Together, our Western Europe summit for people managers and community leaders, in 2024.
A full conference hall facing the Brilliant Together stage
450 leaders from across Microsoft Western Europe in one room.
Peter in an armchair reading a printed Microsoft card
End of 2025: AI went from a curiosity to a daily habit at work.

What I work on

Customers judge us by what happens when they need us. My job is to get the right person to them quickly, and to build an organisation that can do that every week of the year.

  • Customer & partner engagement across EMEA
  • Business transformation, with the people side taken seriously
  • AI adoption that pays off, including Copilot and agents at work
  • Sales execution, operations and business strategy
  • Change management (Prosci® Certified Change Practitioner)
  • Partner channel strategy and growth

Path so far

  1. EMEA Director of Customer & Partner Engagements

    Microsoft · Office of the CRO

    Helping customers across the EMEA time zone get the right level of support and information for their technology journey, and building partnerships that help them optimise spend and grow new revenue streams. 50+ large enterprises supported so far.

  2. Chief of Staff

    Microsoft · Central & Eastern Europe, Western Europe, Europe North

    Led a team running sales execution, marketing programmes, operations and organisational change for a 2,000+ person organisation in 20+ countries. The business grew by double digits every year across four product lines. A highlight was bringing 450 leaders together at our Western Europe managers' summit, which I organised and hosted.

  3. Channel Director, Business Applications

    Microsoft · Central & Eastern Europe

    Owned channel sales and investment strategy across 30 countries: 50%+ growth, twice as many transacting partners, and 120% higher yield from top partners. On average, the partner investments I planned returned 12 times what they cost.

  4. Partner Channel Lead · Solution Sales Specialist

    Microsoft Hungary

    Grew the ERP and CRM business with 20 resellers by 40%, and spoke at 30+ digital transformation events.

  5. Business Analyst · IT Architect

    Infomatix · UPC Hungary

    Built analytics and decision-support solutions for multinationals, and helped UPC become a virtual mobile network operator.

Principles

Customers before process

Processes should serve the customer, not the other way round. I wrote about it back in 2017 and still believe it.

Get a second opinion

I run ideas past people, and these days past AI too. It catches blind spots I would have missed.

Mind your energy

Some days 7:40 AM finds me at the office, some days at the gym. Both make me better at the other.

Working on something in EMEA?

If you want to talk about AI at work, partnerships or how to build teams that look after customers, send me a message.