A new role for your business assets

Ever thought of a production line, a shop or a vehicle as a source of data instead of a part of your value chain? Probably you haven’t, and you are right about it. Still, it might worth considering how this data can help you be more effective and drive even more value. Curious, what I am talking about? Imagine the following scenario.

A person walks in your store, walks around, and leaves without buying anything. And that is all, you never know anything more about them.

What if you could know…
…how many such people you had in your store?
…what is their gender, and age?
…what were they looking at and what were their reactions?

And what if I told you already have the equipment to get all this data, and you could use it to decide whether your promotions or product placement hits the mark? All you need is footage of the store cameras, and the already available emotion and age detection services to process the data. Once it is there, the possibilities are endless, on how to use it for decision making. Moreover, this technology is at your fingertips, no sci-fi anymore – you can try it out yourself!

Looking even further, not only cameras can help you get the insight you are looking for. All equipment you use can be part of this process. To find out how you can get involved, find yourself an IT partner, pull it all together and get that so desired competitive advantage!

#2MinuteThoughts #peterkuna